Rusty Taco Branding
Rusty Taco was ready for a brand update after a temporary change to R Taco and then back to Rusty Taco. With consideration to the brands approachable, fun-loving manner I designed a new brand system paralleling their uncomplicated experience and unrivaled quality.
Brand considerations applied to colors, fonts, graphics, packaging and advertising.
Existing logo design. Photography by Kaitlyn Mendoza.